Welcome to Matruchhaya, where timeless elegance meets contemporary sophistication. With 18 years of expertise in the textile industry, we blend tradition and innovation to craft exquisite pieces that resonate with the modern woman.


Our Story

Founded in 2012 by Mayur Beladiya, Matruchhaya embodies a lifelong passion for fashion and design. Mayur's journey began in 2004 as a fashion designer, honing his craft before launching Matruchhaya. His vision was clear: celebrate India’s rich textile heritage while embracing modern aesthetics. This dedication has since evolved into a brand that represents both the legacy of tradition and the excitement of contemporary fashion.



Our Vision

Fashion is more than clothing at Matruchhaya; it’s an art form, a narrative, and a celebration of culture. We aim to create garments that do more than adorn the body; they embody tradition, craftsmanship, and innovation. Each collection is designed to evoke emotion, inspire confidence, and empower women to embrace their individuality with grace.


Craftsmanship & Quality

At the heart of Matruchhaya is an unwavering commitment to quality. From handpicked fabrics to meticulous craftsmanship, we ensure every piece meets the highest standards. Our talented artisans bring precision and dedication to every garment, making each piece a testament to superior craftsmanship and style.


Ethical & Sustainable Practices

We are dedicated to ethical and sustainable practices. Our commitment extends to fair labor practices and the use of eco-friendly materials. Transparency, responsibility, and respect for people and the planet guide our production process. We strive to create fashion that not only looks good but also feels good, knowing it’s made with integrity.


Our Authenticity and Accreditation

ISO 9001:2015 Certified



We hold the ISO 9001:2015 certificate number GACB6240, obtained through Accredium Certifications—an esteemed and accredited certification body. This certification ensures that our quality management system consistently operates according to international standards. It supports regular inspections and enhancements of our quality system, enabling us to provide high-quality products and services to our customers.

Certificate Validity and Monitoring

Our certificate is renewed based on bi-annual audits, ensuring our systems continuously meet the ISO 9001:2015 standards without interruption.

Customer Trust and Security

To verify the status and details of our certifications, please log on to www.acascert.com and www.gacb.eu. These platforms provide you the ability to verify the authenticity and status of our certificates, giving you complete confidence in our products and services.

We are committed to offering secure and reliable business practices, backed by our certifications and accreditations. We respect and value your trust and support, and are dedicated to providing you with the highest quality of service.



Our Trademark and Brand Certification

Registered Trademark under the Trademarks Act, 1999


We proudly announce that our brand, "Mātṛcchāya Fashion", has been officially registered under trademark number 3501271 since March 3, 2017. This trademark registration is issued to Mayur Tulsibhai Beladiya, located at A-703, Shiv Dhara Complex, near Aspire School, Mota Varachha, Surat-395006, Gujarat. We are recognized as manufacturers and traders in the fashion industry, specifically in Class 25, which covers men's and women's ethnic wear including kurtis, salwar suits, lehenga cholis, sarees, readymade garments, and hosiery, as well as headgear.

Scope and Validity of Registration

The trademark registration is valid for a period of 10 years from the date of application and can be renewed for subsequent periods of 10 years each. This ensures long-term protection and recognition of our brand and its associated products.

Legal and International Registration Considerations

This certificate is not intended for use in legal proceedings or to obtain registrations abroad. It is crucial for maintaining the credibility and unique identity of our brand in the marketplace. Any changes in ownership of the trademark or changes in the main place of business or service address within India must be officially updated and registered.

Note on Brand and Trademark Management

It is important to regularly update any changes related to the trademark's ownership or the main business location to ensure continuous protection and compliance under the Trademarks Act, 1999.



Join Our Journey

Discover the beauty and elegance of Matruchhaya. Our collections tell unique stories inspired by India’s diverse cultural heritage. As we continue to redefine fashion, we invite you to explore our offerings and join us in weaving together the past, present, and future in every stitch.




Thank you for choosing Matruchhaya—where tradition meets contemporary sophistication.